How Georgie’s Company raised its conversion rate by 45%.
Georgie’s Company is a specialty coffee brand that sells to consumers and to businesses. MountStudio helps consumers find the coffee that suits them, helps business customers choose the right machine, and answers business questions right away.
- Industry
- Specialty coffee
- Website
- georgiescompany.com
Measured with an A/B test in Georgie's Company’s Shopify data: visitors with and without MountStudio, over the same period. B2B response time: before and after going live.
01The challenge
With consumers, many visitors dropped off over one question: which coffee suits me best? Business customers are different: large purchases, longer contracts and lots of questions about which machine is the right choice. And in the coffee market, business customers expect fast follow-up: an answer took 1.5 hours on average.
02The approach
Mount Stylist gives consumers a short quiz about taste and brewing method and recommends the coffee that fits. For business customers, Mount Stylist and Mount Search lead them quickly to the right machine. Mount Care makes sure business customers get an answer right away.
03The result
In an A/B test, the conversion rate rose by 45% and the average order value by 15%. Consumers find their coffee faster and business customers get to the right machine sooner. After going live, the average response time for business customers went from 1.5 hours to 0.4 seconds.
How Georgie's Company uses MountStudio
A coffee quiz for consumers and machine advice for business customers.
Learn more Mount CareAnswers business customers in 0.4 seconds, where it used to take 1.5 hours on average.
Learn more Mount SearchLeads consumers and business customers quickly to the right coffee or machine.
Learn moreOne app. Every shopper served.
Start your 14-day free trial today, or book a demo and we'll show you MountStudio on your own store.