How Mansour raised its order value by 35.1% without hiring extra staff.
Mansour is a fashion brand from Breda that grew fast. With MountStudio it handles customer service without extra hires, and sells complete outfits instead of single items.
- Industry
- Fashion & apparel
- Website
- themansour.com
Measured with an A/B test in Mansour’s Shopify data: visitors with and without MountStudio, over the same period.
01The challenge
Mansour grew fast, and so did the pressure on customer service. Scaling up with more staff is expensive. At the same time, orders got smaller: customers bought an average of just 1.17 items per order, which kept the acquisition cost per order high.
02The approach
Mansour brought in Mount Care to take the load off customer service: questions about orders, exchanges and returns get an answer right away, even at peak times. For order value, Mount Stylist, Mount Cart and Mount Search work together. The stylist puts complete outfits together for customers, Cart rewards a fuller basket and Search helps customers find what they want faster. Mount Insights shows where sales still slip away.
03The result
In an A/B test, the average order value rose by 35.1% and the conversion rate by 22%. Items per order went from 1.17 to 1.47: customers now buy a complete outfit more often instead of one item, which brought the acquisition cost per order down. They get to a purchase faster, and with size advice from the stylist the return rate stays well under control. Mansour can keep growing and handle busy peak periods without adding staff.
How Mansour uses MountStudio
Puts complete outfits together and gives size advice, so customers buy more per order and return less.
Learn more Mount CareHandles customer service, even in busy peak periods, without extra staff.
Learn more Mount SearchCustomers find the product they are looking for faster.
Learn more Mount CartRewards a second and third item with tiered benefits.
Learn more Mount InsightsShows where shoppers drop off, so the team knows what to fix next.
Learn moreOne app. Every shopper served.
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